Audience Section

This Section encourages new thinking and approaches to audience research and aims to inspire greater interest in exploring and understanding audiences in diverse settings. Critiques of popular market research strategies and opinion polls and analyses of the profitable sale of audiences to sponsors and owners are welcome. This section is also enthused by investigations of the appropriateness of ‘Western’ theories and methods in ‘other’ settings. 

Co-Chair: Miguel Vicente (Universidad de Valladolid, Spain) [contact] 
Co-Chair: Asta Zelenkauskaite (Drexel University, USA) [contact]
Vice-Chair: Nissim Katz (Kinneret Academic College, Israel) [contact]
Vice-Chair: Maria T. Soto-Sanfiel (National University of Singapore) [contact]
Vice-Chair: Rafal Zaborowski (King’s College London, United Kingdom) [contact]

See the list of all current members of the Audience Section.

To join the Audience Section, login to your account and select My Sections and Working Groups from the menu. IAMCR members can join up to three sections or working groups.

This section encompasses investigations of the appropriateness of ‘Western’ theories and methods in ‘other’ settings. It is giving special attention to reassessing the theories, methods and issues that inform practices of audience researchers. The nature of audiences as ‘knowledge communities’, ethnographic approaches to researching them, and the extent to which traditional classifications of audiences (masses, publics and markets) are being challenged by the fluidity and ephemeral nature of virtual and mobile audiences are important concerns. 

The Audience Section has a group on Facebook at https://www.facebook.com/groups/IAMCR.Audience/

 

IAMCR 2013 - Audience Section - Call for Proposals

The Audience Section invites submissions for its open sessions at the IAMCR to be held in Dublin, Ireland from June 25-29, 2013. The conference theme is:  Crises, ‘Creative Destruction’ and the Global Power and Communication Orders. The Section invites papers within this overall theme and which reflect the Section's interest in new approaches and thinking to audience research in a global context. The Section encourages and aims to inspire greater interest in exploring and understanding audiences in diverse settings, and the contextualized power balances and imbalances that characterize these settings.

Istanbul 2011 - Audience Section Call for Papers

istanbulThe Audience Section invites submissions for its open sessions at the IAMCR to be held in Istanbul (Turkey) 2011 from July 13-17.  The conference theme for 2011 is 'Cities, Creativity, Connectivity'.

The Audience Section invites papers within this overall theme and which reflect the Section’s interest in new approaches and thinking to audience research in the context of the urban, the creative, and the network.  The nature of audiences as knowledge communities and producers, ethnographic approaches to researching them and their embeddedness in everyday life, and the extent to which traditional classifications of audiences (masses, publics and markets) are being challenged by the fluidity and ephemeral nature of virtual and mobile audiences are important concerns.

Braga 2010 - Audience Section Call for Papers

braga_2010The Audience Section invites submissions for its open sessions at the IAMCR to be held in Braga (Portugal) 2010 from July 18-22.  The conference theme for 2010 is Communication and Citizenship. Rethinking Crisis and Change.

The Audience Section invites papers within this overall theme and which reflect the Section’s interest in new approaches and thinking to audience research in the context of citizenship and communication.

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