Audience Section

This Section encourages new thinking and approaches to audience research and aims to inspire greater interest in exploring and understanding audiences in diverse settings. Critiques of popular market research strategies and opinion polls and analyses of the profitable sale of audiences to sponsors and owners are welcome. This section is also enthused by investigations of the appropriateness of ‘Western’ theories and methods in ‘other’ settings. 

Co-Chair: Miguel Vicente (Universidad de Valladolid, Spain) [contact
Co-Chair: Asta Zelenkauskaite (Drexel University, USA) [contact]
Vice-Chair: Nissim Katz (Kinneret Academic College, Israel) [contact]
Vice-Chair: Maria T. Soto-Sanfiel (National University of Singapore) [contact]
Vice-Chair: Rafal Zaborowski (King’s College London, United Kingdom) [contact]


See the list of all current members of the Audience Section. For more information about a given member, go to https://iamcr.org/members-contact (accessible only to IAMCR members).


To join the Audience Section, login to your account and select My Sections and Working Groups from the menu. A number of IAMCR sections and working groups send notices and other information exclusively to their members. IAMCR members can join up to three sections or working groups.

This section encompasses investigations of the appropriateness of ‘Western’ theories and methods in ‘other’ settings. It is giving special attention to reassessing the theories, methods and issues that inform practices of audience researchers. The nature of audiences as ‘knowledge communities’, ethnographic approaches to researching them, and the extent to which traditional classifications of audiences (masses, publics and markets) are being challenged by the fluidity and ephemeral nature of virtual and mobile audiences are important concerns. 

The Audience Section has a group on Facebook at https://www.facebook.com/groups/IAMCR.Audience/

IAMCR's Audience Section invites the submission of proposals for papers and panels for IAMCR 2022, which will be held online from 11 to 15 July 2022. The conference will also have a national hub at Tsinghua University in Beijing. The deadline for submission is 9 February 2021, at 23.59 UTC.
The Audience Section (AUD) will be holding online elections for two co-Chair and three Vice-chair positions, for the term 2021 - 2025. The deadline to submit candidacies is 16 May.
IAMCR's Audience Section invites the submission of proposals for single papers and multi-paper sessions (the online conference equivalent of a panel in a face to face conference) for IAMCR 2021, which will be held online from 11 to 15 July, with a regional hub in Nairobi, Kenya. The deadline for submission is 9 February 2021, at 23.59 UTC.
This message from the leadership team of the IAMCR Audience Section was distributed to all the section members on 15 May 2020.
IAMCR's Audience Section invites the submission of abstracts of papers and proposals for panels for the 2020 conference of the Association, which will be held from 12 to 16 July, 2020 at Tsinghua University in Beijing, China.
The International Association for Media and Communication Research (IAMCR) will hold its annual conference from 20-24 June 2018 at the University of Oregon in Eugene, Oregon, USA.
IAMCR's Audience Section invites proposals that reflect the section's interest. 
The IAMCR Audience Section will run partial elections for a co-vice chair position during its business meeting during the IAMCR2017 at Cartagena.
Read here the call and the candidates' statements.
The International Association for Media and Communication Research (IAMCR) will held its annual conference from 16-20 July, 2017 in Cartagena, Colombia. IAMCR's Audience Section invites proposals that reflect the the section's interest. 
The IAMCR Audience Section will run partial elections for a co-vice chair position during its business meeting in Leicester, to be held on Friday July 29, 16:00-17:30 (Room G85 Geology Teaching Area, at the Bennett Building).
The International Association for Media and Communication Research (IAMCR) will held its annual conference from 27 -31 July, 2016 in Leicester, UK.
The IAMCR Audience Section invites papers that both reflect the conference theme and the Section's interest in new approaches to audience research in the context of a digital, global media environment.
Call for papers: Audience Section, IAMCR 2014
The Audience Section invites submissions for its open sessions at the IAMCR to be held in Hyderabad, India 2014 from July 15-19. The conference theme for 2014 is:  Region as Frame: Politics, Presence, Practice.
The Audience Section invites submissions for its open sessions at the IAMCR to be held in Dublin, Ireland from June 25-29, 2013. The conference theme is:  Crises, ‘Creative Destruction’ and the Global Power and Communication Orders. The Section invites papers within this overall theme and which reflect the Section's interest in new approaches and thinking to audience research in...
erythrina_caffraThe Audience Section invites submissions for its open sessions at the IAMCR to be held in Durban (South Africa) 2012 from July 15-19. The conference theme for 2012 is ‘South-North conversations’.
istanbulThe Audience Section invites submissions for its open sessions at the IAMCR to be held in Istanbul (Turkey) 2011 from July 13-17.  The conference theme for 2011 is 'Cities, Creativity, Connectivity'.
The Audience Section invites papers within this overall theme and which reflect the Section’s interest in new approaches and thinking to audience research in the context...
braga_2010The Audience Section invites submissions for its open sessions at the IAMCR to be held in Braga (Portugal) 2010 from July 18-22.  The conference theme for 2010 is Communication and Citizenship. Rethinking Crisis and Change.
The Audience Section invites papers within this overall theme and which reflect the Section’s interest in new approaches and...
The Audience Section invites submissions for its open sessions at the IAMCR Conference (July 21-24 2009) to be held at the Universidad Nacional Autónoma de México and Centro de Investigaciones Interdisciplinarias en Ciencias y Humanidades (CEIICH) in Mexico City, Mexico, July 21st to July 24th,  under the general theme of the Conference "Human Rights and...
EXTENDED DEADLINE: 15 FEBRUARY 2008!
The Audience Section welcomes reports on contemporary audience research
practices, projects and findings. In addition the Section proposes the
following themes for inclusion at the Stockholm Congress, and
encourages presentations and panels that address them.