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Advertising Victoria’s Secret, Sanitary Napkins, Medical Surgery and Loyalty
Advertising Victoria’s Secret, Sanitary Napkins, Medical Surgery and Loyalty
Chair:
Xintong
Jia
City, University of London
608
The Road Ahead: Victoria’s Secret goes to China and the market of commercial sexism in the era of postfeminism
Xintong
Jia
City, University of London
367
Transition from Blue to Red: An Overview of Sanitary Napkin Television Commercials in Bangladesh
Raiyana
Rahman
Independent University, Bangladesh
1640
An Empirical Study on the Influence of Short Video Advertisements of Medical Surgery on Chinese Female College Students
Yuting
Zhang
Jinan University, Guangzhou, China
Yiwen
Wen
Jinan University, Guangzhou, China
Qianqian
Yang
Jinan University, Guangzhou, China
Qiaoli
Yang
Jinan University, Guangzhou, China
3701
A Proposed Theoretical “SPECIAL” Model: An Integrative Review for LGBT Personalized Loyalty Program
Ronnaphop
Nopsuwan
University of Thai Chamber of Commerce
Jantima
Kheokao
University of Thai Chamber of Commerce
3133
Female youtubers as influencers in the fashion industry
Barbara
Castillo Abdul Hadi
Universidad de Huelva
Johana
Balseca
Universidad Técnica de Ambato
Luis M.
Romero-Rodríguez
Rey Juan Carlos University
Ana
Garcia-Arranz
EAE Business School
Clara
Muela-Molina
Universidad Rey Juan Carlos
Salvador
Perelló Oliver
Universidad Rey Juan Carlos