Audience Research in China

Audience Research in China
Chair:
Peter
Lunt
university of leicester
1264
Parasocial Interaction in the Social Context: Why do Players View the Game Character as Their Child?
Nansong
Zhou
University of International Relations
1274
The Influence of Attachment Anxiety on Cyberbullying of Chinese College Students: Mediating Effect of Social Media Self-Disclosure
yang
xixi
School of Media and Communication, Shanghai Jiao Tong University
1692
Why people continuously use gamified charitable crowdfunding applications in China: A mixed-method approach
Jingwen
Zhou
National Chengchi University
Trisha T. C.
Lin
National Chengchi University