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IAMCR
Persuasive communication, looking for dignity
Persuasive communication, looking for dignity
Chair:
CAROLA
GARCIA CALDERON
Universidad Autónoma de México
1050
Etiquetado y publicidad. La ética de anunciantes ante la obesidad y las nuevas tecnologías
CAROLA
GARCIA CALDERON
Universidad NAcional Autónoma de México-FCPyS
2604
Offended not Persuaded: How Egyptian Youth Respond to Visualizing Poverty in Charity Ads?
Ahmed
Orabi
South Valley University
Muhammed Abdelaziz Taha
Aseda
Beni Suef University
2943
The media self-regulation and the non-compliance on radio alcohol advertising in Spain: Is a new model of enforcement necessary?
Salvador
Perelló Oliver
Universidad Rey Juan Carlos
Luis M.
Romero-Rodríguez
Rey Juan
Clara
Muela-Molina
Universidad Rey Juan Carlos
Ana
Garcia-Arranz
EAE Business School
Barbara
Castillo Abdul Hadi
Universidad de Huelva
3163
Ethical and legal Inspection: good or bad for Brazilian public relations?
Gisela
Gonçalves
University of Beira Interior/LabCom
Bianca
Toniolo
University of Beira Interior
Nathalia
Pinho
University of Beira Interior
1055
ENTRE LA ÉTICA Y LA POLÍTICA EN MÉXICO
LEONARDO
FIGUEIRAS
Universidad NAcional Autónoma de México-FCPyS