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IAMCR
Young Adults as Audiences
Young Adults as Audiences
Chair:
Miguel
Vicente
Universidad de Valladolid
2697
Rethinking the Experience of Youthful Audiences: A Subculture Revelry and danmaku Interaction Study on Video Websites
Yaxin
Cao
Tsinghua University
Ling
Mu
National Film Think-tank, Beijing Film Academy
3188
Diversification of the uses of social networking platforms by adolescents
Antonio
Garcia-Jimenez
King Juan Carlos University
Beatriz
Catalina-García
King Juan Carlos University
María Cruz
López-de-Ayala López
King Juan Carlos University
1111
Toolkit or Omnipotent Friend? The role of Virtual Assistant for Adolescents and Young Adults and its Social Effects
Yuanxin
Wang
School of New Media, Peking University
3751
Refocusing discourse for a direct-to-audience rhetoric in E3 conferences. How game publishers are skipping the media and reaching out to gamers directly
George
Prundaru
Babeș-Bolyai University, Cluj-Napoca