Fandom and Audiences

Fandom and Audiences

Chair:

Asta

Zelenkauskaite

Drexel University

170

Audience Experience on Social Media: How to Perceive Emergence of Online DIY Celebrities and Celebrity Endorsement in China

Fei

Fan

Hong Kong Baptist University

3395

Mixed Blood between Fans and Anti-fans: The Collective Identity of Dog Fans in China Social Media

Yueran

Ma

Tsinghua University

2217

Slash fan girls and the Rotten Dramas

RUI

XU

Aarhus University

509

Entertainment-education in media convergence: How Super-Vocal and its fan texts influence fans’ high-brow music knowledge acquisition and attendance intentions

Fang

Wu

School of Media and Communication, Shanghai Jiao Tong University

Fu-Hsuan

Yang

Elite PR Group